A sensory water mat provides your baby with great fun and effective workout. Your little one can change its position to see colourful shapes moving in water. Thanks to this, it can learn to keep its balance and practise moving....

Transform your baby's nursery with our 'Born to be Wild' Cot Mobile. This adorable and enchanting mobile features a menagerie of wild animals, providing visual and auditory stimulation for your little one. Crafted with love and attention to detail, this...

Zen the Zebra and Cal the Caterpillar are having a blast on their playground and your little one’s invited! From shape sorting to imaginary play this sensory toy offers endless ways to play discover and explore. When they’re not busy...

35% Plastic, 35% Metal, 30% Polyester Imported Snuggly seat pampers baby with soft, plush fabrics Includes cushioned foot pillow, side supports & magical unicorn headrest that is removable as baby grows Toy bar with butterfly & unicorn plush toys is...

The Baby Einstein Sea Dreams Soother Crib Toy features soothing melodies and gentle lights, designed to create a calming environment for babies. It can be mounted to the crib, providing comfort for the little one with its relaxing nature sounds...

The complete play, chill and entertainment area! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by hanging safari characters; practice some Tummy Time or soothe themselves with the textured teether. Why...

Our Wish Upon a Cloud Playmat and Gym has a luxuriously soft faux-fur base, with gym arches and 4 hanging toys to stimulate and engage baby, encouraging them to reach out and grab. A baby's life is full of firsts,...

It's all about our base. The RockaRoo® Baby Rocker’s unique base design creates a rhythmic front-to-back motion baby loves. Unlike other rockers, we’ve moved the motion’s pivot point from overhead to under the seat, creating a super compact footprint. Oh,...

Clean gums are one of the conditions for having healthy teeth. The best solution is the first tooth brush – a special overlay on the parent’s finger. The product has delicate protrusions on one side and a soft material brush...

Avent Philips Ultra Air Night Pacifier Soothe your baby with the comfort of the air. The Philips Avent ultra air pacifier features extra-large holes to keep your baby's skin dry. Designed to mimic the feel of mothers breasts. Features: Free...

A cloud-shaped flat cuddly toy stimulates development of the child’s senses through play. This cuddle-me crinkle toy is made of soft cotton with a crinkly filling. This flat cuddly toy helps practice coordination of various senses. Supports the baby’s cognitive...

Colorful images, protruding elements and various fabrics help the little reader inspire imagination and encourage it to play. This toy supports the visual, auditory and motor coordination of your baby. Safe materials and high quality of manufacture make the book...

The world is at baby’s feet with the Ingenuity™ Step & Sprout™ 3-in-1 Activity Walker. Little ones ages 6-24 months can get moving and explore nature-themed activities in 3 different modes that grow with baby. Activity Walker mode supports baby’s...

Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range embraces super soft faux fur for a luxury feel that's perfect for...

The Ingenuity SmartBounce Automatic Baby Bouncer is designed to soothe and entertain your baby with its gentle, automated bouncing motions, accompanied by music and nature sounds. Key Features: Automatic Bouncing: Offers two speed settings that mimic natural movements, providing 30...

Meet the iconic pacifier that BIBS was built on - a timeless favorite bringing comfort and joy to babies for over 40 years. Highlights• Available in three different nipple shapes to help your baby find their perfect fit• Features a...

No more lost or dropped soothers Easy to attach soother For soothers with handle Clips easily to clothes 100% silicone beads

Introducing our World Small Beanie Soft Toy - Archie Elephant! This adorable and cuddly companion is the perfect gift to greet your little one to the world. Crafted with love and care, Archie Elephant is designed to provide comfort and...

Delight and entertain your little monkey with the Zoo Friends Bouncing Activity Saucer. Give them hours of developmental fun with 360 degree seat spin, a unique rocking base, 10+ activities and a variety of colors and textures. A host of...

The compact comfort electric swing by Badabulle - for use from birth! 5 swing speeds Programmable timer: 8, 15 or 30 minutes 12 tunes with volume control Folds away for easy carrying and compact storage Soft and snug newborn cushioned...

Babyono gel-filled teether was designed with the little ones’ needs in mind. The shape and exceptionally light weight ensure a comfortable grip for the little hands. Chewing on the teether alleviates gum pain and itching, and also helps babies in...

If you're looking for a present for a little one, our Pink Forever Treasured Bunny Soft Toy is the perfect companion in those early years. Made with super soft fabrics, it's incredibly soft and gentle against baby's sensitive skin, while...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...

Philips Avent Ultra Air - dummies for sensitive skin Philips Avent Ultra Air dummies are made of one of the worlds biggest dummy producers. These dummies are perfect for your child’s sensitive skin, it allows the skin to breathe. It’s...