When your little lamb is ready to play, the Ingenuity Sheppy’s Spot Plush Activity Gym gives baby a comfy, secure space to practice tummy time, sitting up, and lay and play. The mat is soft as a cloud and includes...

It’s an exciting moment for your little one - they’re ready to sit up and play! Encourage a little bit of safe independence and watch as they sit supported to discover their new interactive toys. They can crinkle, squeak and...

The complete play, chill and entertainment area! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by hanging safari characters; practice some Tummy Time or soothe themselves with the textured teether. Why...

This musical travel buddy will have your little one quacking a smile! She’s hiding a bell inside her, so she’ll jingle when she’s shaken. Attach to their pushchair or carrycot so she doesn’t fly away! Why we love it Keeps...

Bella has a secret- she’s a few hidden surprises up her sleeve! Your little one is going to have so much fun discovering the hidden chime noise (clue – give it to shake to hear the sound!) the Flower-shaped rattle...

Larry the Lamb has the most luxuriously soft faux fur – he’s seriously raising the baa when it comes to cuddly friends! Safe from birth, so he’s guaranteed to be their new best friend from day one. Why we love...

This cheeky monkey has gathered his pals together, ready to bring out baby’s wild side! With their hidden sounds and different textures they’re ready for some roar-some fun. But these friendly creatures have a gentle side too – they’re made...

Reassuring owl is here to help create a healthy bedtime routine. With her soothing sounds - choose between 2 different melodies and 2 nature sounds – she’ll create a relaxing bedtime environment. And with her gently glowing tummy, she’s the...

Musical mobile with delicate hanging strawberries. Lullabies for a calming nursery environment. Why we love it The beautiful hand-crafted appearance. Good to know Plays lullabies to soothe your little one. Match it up Co-ordinate your nursery with the strawberries and...

As you read them this roar-some story your little one will go wild exploring the hidden features like crinkle sounds, mirror, touch-me fabrics and colourful 3D details, with the help of the adorable lion character. And the fun won’t end...

Spot their new best friend Geoffrey Giraffe! With its ultra-soft faux fur and signature spotty pattern this gentle giant is easy to love. Why we love it Cuddle-friendly faux fur coat with signature spots Suitable for newborns, so can be...

A beauty of a rocking horse, with her statement floral fabric saddle and soft faux fur detail! With her solid base and raised back, Belle will keep your little one safe and secure as they enjoy their ride. Why we...

Climb aboard on Bugsy’s saddle and he’ll take them for an unforgettable adventure! Rocking away into the depths of their imagination, making themselves heard with Bugsy’s hidden rattle and ringing his secret bell all the way! Why we love it...

Welcome to the World Duckling Linkie Toy This musical travel buddy will have your little one quacking a smile! She’s hiding a bell inside her, so she’ll jingle when she’s shaken. Attach to their pushchair or carrycot so she doesn’t...

Duckling Musical Mobile - Welcome to the World Duckling Musical mobile, with 5 plush ducklings flying! Ducklings made from soft borg fabric, with soft-toy filling. In off-white and linen colours. Finished with cloud-like Pom Pom details. Why we love it...

Cloud Musical Mobile - Welcome to the World Duckling Musical mobile with soft clouds floating through the night sky. A mixture of tones and fabrics, including linen and supersoft borg. Arm included. Why we love it An alternative style that...

Soft Toy – Welcome to the World Duckling Our super soft Duckling toy makes a quacking first friend. Our ducks don’t have feathers – they have super soft fleecy fabric that’s perfect for cuddles. And beans in their wings and...

Nuby’s super soft silicone stacking rings are perfect for little hands to hold. Stack them up to create your own little tower. Helping develop hand-eye co-ordination, these 6 different size and colour rings will become your little ones favourite stacking...