Compose the perfect play time for baby with the best-selling Baby Einstein 4-in-1 Kickin’ Tunes Music & Language Discovery Gym. With hundreds of thousands of units sold, this musical activity gym engages baby with 25+ minutes of continuous lights and...

Our Wish Upon a Cloud Sit & Play lets baby sit in comfort and enjoy discovering lots of surprising things, including a mirror, a penguin toy, and a hanging cloud and star. A baby's life is full of firsts, and...

A sensory water mat provides your baby with great fun and effective workout. Your little one can change its position to see colourful shapes moving in water. Thanks to this, it can learn to keep its balance and practise moving....

Boost your baby's development with the Tummy Time Roll - DUAC. This innovative and engaging baby toy encourages your little one to strengthen their core muscles, improve coordination, and have fun while doing it. Crafted with soft, safe materials and...

Our Wish Upon a Cloud Playmat and Gym has a luxuriously soft faux-fur base, with gym arches and 4 hanging toys to stimulate and engage baby, encouraging them to reach out and grab. A baby's life is full of firsts,...

Introducing our Playmat & Gym - Dream Upon a Cloud: the perfect companion for your little one's developmental journey. This enchanting playmat features a whimsical cloud-themed design, designed to stimulate your baby's senses and imagination. Crafted with the utmost care,...

Our educational playmat is very thick and perfectly isolates from the floor. Thanks to soft cushions, it is a perfect rest and fun area.Contrastive colors support your baby's growth from early weeks of its life, while interesting hanging toys and...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...

When your little lamb is ready to play, the Ingenuity Sheppy’s Spot Plush Activity Gym gives baby a comfy, secure space to practice tummy time, sitting up, and lay and play. The mat is soft as a cloud and includes...

The complete play, chill and entertainment area! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by hanging safari characters; practice some Tummy Time or soothe themselves with the textured teether. Why...

Give your baby the coziest spot to stretch out and play. The Ingenuity Cozy Spot features a patent-pending duvet design that’s so soft it’ll feel like your baby is playing on a cloud. You can create a comfy and safe...

Nuby Tummy Time Pillow: Cloud & Star Collection Suitable for babies aged 0 months plus, this cushion is packed with interactive features, perfect for Tummy Time play. Pop your baby on their tummy and let them use it as a...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...

Make tummy time a fun time. Your little wriggler will love our Animal Adventures Tummy Time Roller. Watch as your little explorer takes off on their tummy time adventure. This plush pillow is perfect for strengthening your little one’s muscles...

The complete play, chill and entertainment area! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by hanging sea-life creatures; practice some Tummy Time with a little help from a friendly sea...

It’s an exciting moment for your little one – they’re ready to sit up and play! Encourage this new independence (safely of course!) and watch as they sit supported and discover their interactive sea-creature toys. They can crinkle, squeak and...

Bright Starts Tummy Time Prop & Play offers support for all your baby's wiggles and kicks in the shape of a friendly unicorn. Baby can explore crinkle sounds, rattles, baby-safe mirror, prop pillow for tummy timeand other newborn toys.