Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...

Philips Avent Ultra Air - dummies for sensitive skin Philips Avent Ultra Air dummies are made of one of the worlds biggest dummy producers. These dummies are perfect for your child’s sensitive skin, it allows the skin to breathe. It’s...

Baby Ono brushes gently remove food debris from baby’s teeth and gums Adapted for massaging the gums Especially useful during the period of the appearance of the first teeth Made from durable and safe materials *do not contain bisphenol (BPA...

The Silicone Nibbler is the perfect help for your little one to get acquainted to solid foods in a safe manner. They can safely chew on the silicone and can learn new flavors and textures without any choking risks. Perfect...

This original Babyono teether has been designed with needs of the youngest children in mind. Its shape provides a comfortable grip for little baby hands. It soothes teething pain since the elastic material with an uneven structure perfectly massages baby’s...

The structure of the teething bit allows to apply soothing gel and administer it to the child when the first teeth appear. They are made of silicone and Bisphenol A-free material.

Introducing our World Small Beanie Soft Toy - Archie Elephant! This adorable and cuddly companion is the perfect gift to greet your little one to the world. Crafted with love and care, Archie Elephant is designed to provide comfort and...

Mamas & Papas Soft Toy - Reindeer Beanie Adorable mini reindeer soft toy. A signature character of Mamas & Papas Christmas campaigns, this loveable soft toy is filled with beans and has super soft fur for excellent snuggling. Small size...

It’s an exciting moment for your little one – they’re ready to sit up and play! Encourage this new independence (safely of course!) and watch as they sit supported and discover their interactive sea-creature toys. They can crinkle, squeak and...

The complete play, chill and entertainment area! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by hanging safari characters; practice some Tummy Time or soothe themselves with the textured teether. Why...

Put baby on the fast track to laughter and learning! The Bright Starts Lights & Colors Driver drives baby to discover numbers, opposites, sing songs and more! When baby turns the steering wheel, the odometer moves and the turn signals...

Baby Bunny is a combination of a blanket and a cuddle-me toy. Makes the baby feel secure as their favourite toy is always within reach. Stimulates the child’s senses. The bunny’s long ears and colourful knots help the baby practice...

Educate and entertain little ones with color changing bath water Includes 40 colorful bath bombs for kids Can be used on their own or with Color Buddies™ toy dispensers (sold separately) Nontoxic, non-staining, and easy to clean Bath bombs contain...

The compact comfort electric swing by Badabulle - for use from birth! 5 swing speeds Programmable timer: 8, 15 or 30 minutes 12 tunes with volume control Folds away for easy carrying and compact storage Soft and snug newborn cushioned...

Apollo Bouncer - Lunar Skies Find the perfect playlist for naptime with Apollo's music book insert. Place it in the bouncer and choose from four different lullabies to help lull baby to sleep. With a choice of a bounce motion...

Welcome to the World Duckling Linkie Toy This musical travel buddy will have your little one quacking a smile! She’s hiding a bell inside her, so she’ll jingle when she’s shaken. Attach to their pushchair or carrycot so she doesn’t...

Nuby’s super soft silicone stacking rings are perfect for little hands to hold. Stack them up to create your own little tower. Helping develop hand-eye co-ordination, these 6 different size and colour rings will become your little ones favourite stacking...

Even though this shape sorter’s beautiful colours alone would be enough for any parent to want it in their living room, the silicone shapes are also a real treat for your little one. They can gnaw away on them, and...