It stimulates the sensory development of your little one from the first days of life. Various materials and textures stimulate the sense of touch. Fabrics such as felt are soft and safe. They remain durable even during intense play. Detachable...

Sophia is all dressed up in her faux fur gilet and floral skirt, ready to play with her new best friend – could that be your little one? And don’t panic if she goes AWOL - with a ‘return me’...

Light up baby’s sensory discovery during tummy time or seated play with the Baby Einstein Glow & Discover Light Bar Activity Station. This compact, multisensory toy features 3 modes of learning and engagement and delights baby as they explore music,...

The Magic Touch Ukulele encourages the development of fine motor skills as your child strums along to 6 melodies or creates their own solo hit. When your touches the blue button, they'll hear the sound of real chord.

Ultra-plush Sylvi toy is the perfect pal for growing with baby & soothing through the years with heartbeat sounds, vibrations, lights & nature-themed lullabies; Pulsing lights on Sylvi’s tummy help to entertain & engage 2 modes of play: continuous mode...

Add more jingles to mealtime, road trips or stay-in-place playtime with the Rattle & Jingle Trio from Baby Einstein. With suction cup feet, these music shaker pals stick to flat surfaces like tables and high chair trays. Each friendly face...

Help baby build new discoveries with the Baby Einstein Ocean Explorers Opus’s Stack & Stream Sensory Stacking Cups a 5-piece set of nesting cups and accessories that engage baby in sensory play and promote cause and effect and fine motor...

The Wish Upon A Cloud Tummy Time Roll is perfect for encouraging baby to move their head. And with lots of fun features to explore, they'll love doing their Tummy Time exercises. A baby's life is full of firsts, and...

Introduce your little one to their nursery in soft, reassuring style. Mamas & Papas' Welcome to the World interiors collection is our much-loved, bestselling range. The new-look collection embraces super soft bamboo cotton and grey chambray fabrics for pieces that...

Reassuringly soft and playful first friends. Introduce your little one to their new favorite friends. Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love....

Your little one will love taking this fluffy teddy bear toy out and about with them. With a ribbon loop that hangs from their pram or car seat, it's crafted from super-soft faux fur and will keep them occupied whilst...

Delight and entertain your little monkey with the Zoo Friends Bouncing Activity Saucer. Give them hours of developmental fun with 360 degree seat spin, a unique rocking base, 10+ activities and a variety of colors and textures. A host of...

The Safari Friends Jumping Activity Center will give your little one hours of developmental fun with 360 degree seat spin, 15+ activities, lights, sounds and nature inspired colors and patterns. Lights and animal sounds will take your baby on a...

The Baby Einstein Curiosity Table™ Activity Station is an interactive play table designed to engage children aged 12 to 36 months in hands-on learning experiences. Inspired by Montessori principles, it introduces Science, Technology, Engineering, Art, and Math (STEAM) concepts through...

The Bright Starts Playful Parade Door Jumper is designed to provide your baby with a fun and engaging jumping experience. Key Features: Secure Fit: Easily attaches to most doorways with a wall thickness between 4–5 inches and trim thickness of...

The Ingenuity InLighten Bouncer - Twinkle Tails is a soothing and entertaining baby bouncer designed to provide comfort and keep your little one engaged. Featuring calming vibrations, music, and lights, this bouncer offers both entertainment and relaxation for babies. Key...

Nuby Tummy Time Pillow: Cloud & Star Collection Suitable for babies aged 0 months plus, this cushion is packed with interactive features, perfect for Tummy Time play. Pop your baby on their tummy and let them use it as a...

The Babyono KOALA is a teether made of silicone and wood. It is slightly larger than similar products BUTTERFLY, CRAB and HEN, thanks to which it also fits into the handle of an older child. It soothes gum pain thanks...