Your little one will love taking this fluffy teddy bear toy out and about with them. With a ribbon loop that hangs from their pram or car seat, it's crafted from super-soft faux fur and will keep them occupied whilst...

Our teddy bear comforter will be by their side from day one. Crafted from super-soft faux fur, this little bear is holding onto a soft comfort blanket, with jersey cotton and ribbon detailing around the edge.

Elevate Playtime with Act Toy Chime Elephant - Pure Delight for Babies! Act Toy Chime Elephant is the ultimate playtime buddy! This adorable plush toy with delightful chime sounds is designed to enchant and engage your baby, providing hours of...

One of the most magical creatures imaginable, our mermaid lives up to her reputation! Full of hidden interactive features, noises and textures, she’ll capture your little one’s attention – and keep it! Why we love it Play with her at...

If you're looking for a present for a little one, our Pink Forever Treasured Bunny Soft Toy is the perfect companion in those early years. Made with super soft fabrics, it's incredibly soft and gentle against baby's sensitive skin, while...

Introduce your little one to the cute critters in our Grateful Garden toy collection. Our friendly characters have hopped, buzzed and wriggled their way from the bottom of your garden to be by your baby's side as they discover new...

Your little one will love sharing playtime with our bunny soft toy. Crafted from super-soft faux fur, it can be used from birth - so it'll be by their side from day one.

Introduce your little one to our monkey beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best friend. And because its suitable to be used from birth, it'll be by their side...

Our pink bunny comforter will be by their side from day one. Crafted from super-soft faux fur, this little bunny is holding onto a soft comfort blanket, with jersey cotton and ribbon detailing around the edge.

With plenty of space to record memories and write messages, envelopes to slot photos and pockets for keepsakes, this is 74 illustrated pages you’ll pour over time and time again. Why we love it Record all the moments you never...

The Mamas & Papas Sit & Play makes independent play easy! The inflatable seat sits firmly on the floor while the raised back keeps your child secure and supported as they play. Covered in super soft fabrics with a brightly...

Our Wish Upon a Cloud Sit & Play lets baby sit in comfort and enjoy discovering lots of surprising things, including a mirror, a penguin toy, and a hanging cloud and star. A baby's life is full of firsts, and...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best friend. And because its suitable to be used from birth, it'll be by their side...

Sophia is all dressed up in her faux fur gilet and floral skirt, ready to play with her new best friend – could that be your little one? And don’t panic if she goes AWOL - with a ‘return me’...

Boost your baby's development with the Tummy Time Roll - DUAC. This innovative and engaging baby toy encourages your little one to strengthen their core muscles, improve coordination, and have fun while doing it. Crafted with soft, safe materials and...

The Wish Upon A Cloud Tummy Time Roll is perfect for encouraging baby to move their head. And with lots of fun features to explore, they'll love doing their Tummy Time exercises. A baby's life is full of firsts, and...

Our Elephant Activity Rug was designed to support Tummy Time exercises. Tummy Time is great for helping babies strengthen their neck muscles and the unique shape of the rug helps support their head, arms and shoulders. Includes A Grabber Toy...

Reassuringly soft and playful first friends. Introduce your little one to their new favourite friends. Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love....