A sensory water mat provides your baby with great fun and effective workout. Your little one can change its position to see colourful shapes moving in water. Thanks to this, it can learn to keep its balance and practise moving....

Zen the Zebra and Cal the Caterpillar are having a blast on their playground and your little one’s invited! From shape sorting to imaginary play this sensory toy offers endless ways to play discover and explore. When they’re not busy...

The Baby Einstein Sea Dreams Soother Crib Toy features soothing melodies and gentle lights, designed to create a calming environment for babies. It can be mounted to the crib, providing comfort for the little one with its relaxing nature sounds...

The Mamas & Papas Born to be Wild Cot Musical Mobile features five cute 3D animal friends, including zebra, lion, elephant, cheetah and giraffe. With the gentle safari print, wilderness-inspired shades of sage green, sand and dark pink, and the...

Clean gums are one of the conditions for having healthy teeth. The best solution is the first tooth brush – a special overlay on the parent’s finger. The product has delicate protrusions on one side and a soft material brush...

Avent Philips Ultra Air Night Pacifier Soothe your baby with the comfort of the air. The Philips Avent ultra air pacifier features extra-large holes to keep your baby's skin dry. Designed to mimic the feel of mothers breasts. Features: Free...

A cloud-shaped flat cuddly toy stimulates development of the child’s senses through play. This cuddle-me crinkle toy is made of soft cotton with a crinkly filling. This flat cuddly toy helps practice coordination of various senses. Supports the baby’s cognitive...

This original Babyono teether has been designed with needs of the youngest children in mind. Its shape provides a comfortable grip for little baby hands. It soothes teething pain since the elastic material with an uneven structure perfectly massages baby’s...

First cuddly toys prove powerful – they are sorrow and secret confidants, and with time can turn into the best friends.The dog toy is a perfect soft companion for early plays and sleeps. Your little one can easily grab the...

The world is at baby’s feet with the Ingenuity™ Step & Sprout™ 3-in-1 Activity Walker. Little ones ages 6-24 months can get moving and explore nature-themed activities in 3 different modes that grow with baby. Activity Walker mode supports baby’s...

Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range embraces super soft faux fur for a luxury feel that's perfect for...

Meet the iconic pacifier that BIBS was built on - a timeless favorite bringing comfort and joy to babies for over 40 years. Highlights• Available in three different nipple shapes to help your baby find their perfect fit• Features a...

Babyono gel-filled teether was designed with the little ones’ needs in mind. The shape and exceptionally light weight ensure a comfortable grip for the little hands. Chewing on the teether alleviates gum pain and itching, and also helps babies in...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...

Philips Avent Ultra Air - dummies for sensitive skin Philips Avent Ultra Air dummies are made of one of the worlds biggest dummy producers. These dummies are perfect for your child’s sensitive skin, it allows the skin to breathe. It’s...

Baby Ono brushes gently remove food debris from baby’s teeth and gums Adapted for massaging the gums Especially useful during the period of the appearance of the first teeth Made from durable and safe materials *do not contain bisphenol (BPA...

Introducing our World Small Beanie Soft Toy - Archie Elephant! This adorable and cuddly companion is the perfect gift to greet your little one to the world. Crafted with love and care, Archie Elephant is designed to provide comfort and...

The Wish Upon A Cloud Tummy Time Roll is perfect for encouraging baby to move their head. And with lots of fun features to explore, they'll love doing their Tummy Time exercises. A baby's life is full of firsts, and...

It stimulates the sensory development of your little one from the first days of life. Various materials and textures stimulate the sense of touch. Fabrics such as felt are soft and safe. They remain durable even during intense play. Detachable...

Welcome to the World Duckling Linkie Toy This musical travel buddy will have your little one quacking a smile! She’s hiding a bell inside her, so she’ll jingle when she’s shaken. Attach to their pushchair or carrycot so she doesn’t...

Nuby’s super soft silicone stacking rings are perfect for little hands to hold. Stack them up to create your own little tower. Helping develop hand-eye co-ordination, these 6 different size and colour rings will become your little ones favourite stacking...

Even though this shape sorter’s beautiful colours alone would be enough for any parent to want it in their living room, the silicone shapes are also a real treat for your little one. They can gnaw away on them, and...

Baby Bunny is a combination of a blanket and a cuddle-me toy. Makes the baby feel secure as their favourite toy is always within reach. Stimulates the child’s senses. The bunny’s long ears and colourful knots help the baby practice...

The structure of the teething bit allows to apply soothing gel and administer it to the child when the first teeth appear. They are made of silicone and Bisphenol A-free material.