Welcoming a baby in 2025? Here’s our guide to the newborn essentials for those precious first weeks — from the coming-home outfit and first night’s sleep, to the pushchair that gets you back to your favorite coffee spot.
Coming Home from Hospital
There are some newborn baby essentials you’ll want ready from day one. Prepare their first outfit — a sleepsuit, bodysuit and a baby hat — and if you’re taking your newborn home by car, you’ll need a suitable infant car seat.
Newborn Clothing
Sleepsuits (with integrated feet), bodysuits (long or short-sleeved) and a little hat are day-one basics. Build out with all-in-ones, co-ords, outfits and booties. Our Baby Bedding pieces are gentle on newborn skin, with smaller sizes for pre-term and tiny babies. Don’t forget the perfect coming-home outfit and a pramsuit for colder seasons.
Shop Newborn ClothingCar Seats
If you’re leaving hospital by car, you’ll need a safe, newborn-ready seat. Not sure what to pick or how to fit it? Try Let’s Talk Car Seats — our free in-store service where experts help you choose and fit the right one.
Shop Car SeatsAt Home
You’ll need sleep space, feed gear, bath items and a comfy spot for daily changes.
Moses Basket or Bedside Cribs
For the first 6 months, baby usually sleeps in a Moses basket, standalone crib or bedside crib. Bedside cribs are a safe alternative to co-sleeping, keeping baby close for feeds and soothing. Our Lua bedside crib can move room-to-room for daytime naps.
Shop Bedside CribsBottles, Steriliser, Breast Pump, Bottle Prep Machine…
However you feed, the right kit helps. If you’re breast-feeding and expressing, a pump and bottles build your supply. If you’re bottle-feeding, add a steriliser; a prep machine is a 3am lifesaver.
Shop Feeding EssentialsSeason-Appropriate Clothing
Dress for the weather when leaving hospital, out and about, and for sleep. Explore WTTW White and seasonal collections for stylish newborn basics.
Shop ClothingMuslins
You can never have too many. Lightweight, soft and super absorbent — perfect for feeds and mopping up. Start with a couple of multipacks.
Shop Muslins & BibsBathtime Essentials
A baby bath makes bathtime safer and more comfortable. Use a thermometer or a smart tub to reach the perfect temperature.
Shop Bathtime EssentialsGetting Out and About
Fresh-air strolls do wonders. A pushchair gets you moving; a safe car seat is essential. Don’t forget a stocked changing bag.
Pushchairs
For newborns, use a carrycot or lie-flat seat. Pick to suit your lifestyle: lightweight/compact for city trips or all-terrain for off-road.
Shop PushchairsChanging Bags
Pack nappies, wipes, spare bodysuits and feeding gear. Look for separated sections, insulated bottle holders and a travel changing mat.
Shop Changing BagsAdapting to Life with a Baby
As baby becomes more alert, a few upgrades keep everyone comfy and stimulated.
Playmat and Toys
Stimulate their senses with toys & playmats. Look for colour, textures, gentle lights and sounds. Tummy-time pieces help strengthen neck and back ready for crawling.
Shop PlaytimeSeating — Booster Seats, Rockers & Swings
For short hands-free moments, choose an age-appropriate rocker, swing or seat. Alto swing adds smart features and soothing options; Bug works from ~3 months and later straps to a chair as a booster.
Shop SeatingWeaning Bowls, Plates & Cutlery
From ~6 months, our First Mealtime Silicone Set has a sectional plate, suction bowl, short-ended fork & spoon, and matching bib. LFGB silicone is durable, dishwasher & microwave safe.
Shop Weaning EssentialsHighchairs
Juice highchair adapts as they grow. Snax is wipe-clean with padded seat, height and recline settings. A portable booster (like Bug) is perfect at home or on the go.
Shop Booster Seats & HighchairsCotbed & Mattress
When they outgrow a Moses basket or bedside crib, move to a cot or cotbed with a supportive mattress.
Shop Cots & CotbedsHandy to Have
These items aren’t essential but could help you and baby feel a little more comfortable in the early days.
Baby Grooming Kit
Travel-size essentials like nail scissors and an oral thermometer for quick check-ups.
Room Thermometers
A room thermometer gives peace of mind at nap time and helps you choose the right layers and blanket thickness.
Self-Care Products
Look after yourself too — stretch-mark or nipple cream, relaxing bath products or a scented candle for quiet moments.
Every journey is different. Start with the essentials, then add what works for your family — and don’t forget to treat yourself.
