Our Wish Upon a Cloud Sit & Play lets baby sit in comfort and enjoy discovering lots of surprising things, including a mirror, a penguin toy, and a hanging cloud and star. A baby's life is full of firsts, and...

A sensory water mat provides your baby with great fun and effective workout. Your little one can change its position to see colourful shapes moving in water. Thanks to this, it can learn to keep its balance and practice moving....

Compose the perfect play time for baby with the best-selling Baby Einstein 4-in-1 Kickin’ Tunes Music & Language Discovery Gym. With hundreds of thousands of units sold, this musical activity gym engages baby with 25+ minutes of continuous lights and...

Help your little one sleep soundly with the #1 Baby Einstein Sea Dreams Soother Crib Toy*, our best-selling crib soother with thousands of 5-star reviews. A new parent “must have”, this ocean-themed soother has been soothing babies for over 10...

Zen the Zebra and Cal the Caterpillar are having a blast on their playground and your little one’s invited! From shape sorting to imaginary play this sensory toy offers endless ways to play discover and explore. When they’re not busy...

Baby Floor Seat with Detachable Play Tray Baby Snug is a supportive seat that helps little ones get accustomed to sitting up on their own. With a removable insert, it can be adapted to suit your child as they grow....

The complete play, chill and entertainment area! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by hanging safari characters; practice some Tummy Time or soothe themselves with the textured teether. Why...

The perfect spot to lay and chill or indulge in some playtime! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by hanging toys and a musical heart; practice some Tummy Time...

35% Plastic, 35% Metal, 30% Polyester Imported Snuggly seat pampers baby with soft, plush fabrics Includes cushioned foot pillow, side supports & magical unicorn headrest that is removable as baby grows Toy bar with butterfly & unicorn plush toys is...

The highest UV protection for your baby, from harsh UV rays, wind and sand The Babymoov anti-UV tent is very easy to set up thanks to its pop-up system. It includes 3 tent pegs to secure into the ground. The...

The Musical Mix ‘N Roll 4-in-1 Activity Walker from Baby Einstein is a playtime remix that encourages self-expression. This infant activity center grows with your baby from sit to stand to dance and discover! Each of the 4 modes of...

Keep your little one entertained and comfortable with the enjoyable Welcome to the World Sit & Play from Mamas & Papas, ensuring maximum support and comfort for baby during rest and play.

Boost your baby's development with the Tummy Time Roll - DUAC. This innovative and engaging baby toy encourages your little one to strengthen their core muscles, improve coordination, and have fun while doing it. Crafted with soft, safe materials and...

The Mamas & Papas Sit & Play makes independent play easy! The inflatable seat sits firmly on the floor while the raised back keeps your child secure and supported as they play. Covered in super soft fabrics with a brightly...

Nuby’s super soft silicone stacking rings are perfect for little hands to hold. Stack them up to create your own little tower. Helping develop hand-eye co-ordination, these 6 different size and colour rings will become your little ones favourite stacking...

Even though this shape sorter’s beautiful colours alone would be enough for any parent to want it in their living room, the silicone shapes are also a real treat for your little one. They can gnaw away on them, and...

Nuby's 3 Stage Teether Set grows with little ones as they go through the different stages of teething. Use step 1 for cutting front teeth, step 2 for front and middle teeth, and step 3 for those hard-to-reach back teeth....

Our Wish Upon a Cloud Playmat and Gym has a luxuriously soft faux-fur base, with gym arches and 4 hanging toys to stimulate and engage baby, encouraging them to reach out and grab. A baby's life is full of firsts,...

With just a touch, Baby Einstein and Hape’s Magic Touch Piano will let baby create thousands of different songs. This wooden toy features Magic Touch technology – no buttons or keys needed! Two modes of play let your toddler make...

The Ingenuity InLighten Twinkle Tails Bouncer helps little ones newborn to 6 months (or up to 20 pounds) stay soothed and safe by your side while you check off to-dos. From the #1 Manufacturer of Bouncers*, this deep bouncy seat...

Give your baby the coziest spot to stretch out and play. The Ingenuity Cozy Spot features a patent-pending duvet design that’s so soft it’ll feel like your baby is playing on a cloud. You can create a comfy and safe...

Introducing our Playmat & Gym - Dream Upon a Cloud: the perfect companion for your little one's developmental journey. This enchanting playmat features a whimsical cloud-themed design, designed to stimulate your baby's senses and imagination. Crafted with the utmost care,...

As much as we want those newborn cuddles to last forever, we all know that little ones don’t stay little for very long. And whilst they might wow you every day with a new milestone, we get that you don’t...

Clean gums are one of the conditions for having healthy teeth. The best solution is the first tooth brush – a special overlay on the parent’s finger. The product has delicate protrusions on one side and a soft material brush...