The perfect spot to lay and chill or indulge in some playtime! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by hanging toys and a musical heart; practice some Tummy Time...

One of the most magical creatures imaginable, our mermaid lives up to her reputation! Full of hidden interactive features, noises and textures, she’ll capture your little one’s attention – and keep it! Why we love it Play with her at...

It’s an exciting moment for your little one – they’re ready to sit up and play! Encourage this new independence (safely of course!) and watch as they sit supported and discover their interactive sea-creature toys. They can crinkle, squeak and...

Transform their daily travels into a real-life adventure, with the help of a few friendly safari animals! Attach to their pushchair or carrycot, so they can explore their crinkly textures, hidden squeaker and jingle sounds while you’re out and about....

Our Interactive Superstar Musical Guitar Activity Toy Let your little one embrace the rock and roll lifestyle with our Mamas & Papas Interactive Superstar Musical Guitar Activity Toy - playing a variety of different sounds. Musical Strings Strum along with...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...

Who said dinosaurs can’t have a soft side? Our supersoft Dinosaur proves that this roarsome creature can be cuddly and loveable too. Why we love it Suitable for newborns Makes a lovely gift Ultra-soft faux fur – soft and gentle...

Our Swan Soft Toy will take pride of place in your child's collection. Made with super soft jersey fabric and faux fur detailing, it looks incredible and feels just as soft which is perfect for cuddles at bedtime. The small...

Our hanging bird activity toy is a soft toy that comes with several interactive features and doubles as a baby’s rattle. .Item Reference:#59848192

With plenty of space to record memories and write messages, envelopes to slot photos and pockets for keepsakes, this is 74 illustrated pages you’ll pour over time and time again. Why we love it Record all the moments you never...

Apollo Bouncer - Lunar Skies Find the perfect playlist for naptime with Apollo's music book insert. Place it in the bouncer and choose from four different lullabies to help lull baby to sleep. With a choice of a bounce motion...

The perfect companion for baby Superhero Pow is the perfect super bear companion for baby, with fabric cape, superhero mask and fur paws. Features Fabric Cape Textured Fabric Superstar belt buckle Age Suitability: 0m+ From birth Dimensions: H 37 x...

Pop is our superhero bunny soft toy. This hanging travel version is ideal for hooking up in the car or pushchair to keep baby entertained on long journeys. Features Suitable from birth Comes with two attaching link rings to hook...

Hauck Ride On 1-2-3 Baby Walker Three products in one. Ride On 1-2-3 is a true all-rounder. It provides countless optionsto keep your little one busy, first as a mobile play center, then as a walker and later as aride-on....

The famous progressive play space, re-released with a new colour scheme! Adjustable to better match your child's development, with three play positions: lying downprone, on the back and seated. Several activities to discover, including the arch and the early-learning board....

Soft silicone toothbrush with a limiter protecting against inserting it too deep into the mouth. It is intended for daily oral hygiene. The playful design makes brushing teeth a fun activity. Ideal for learning independent tooth brushing

A set of delicate toothbrushes is indispensable in daily oral hygiene in babies. The set includes 3 brushes: the first silicone one is designed for gum massaging for babies who do not yet have their teeth, the second silicone one...

A set of delicate toothbrushes is indispensable in daily oral hygiene in babies. The set includes 3 brushes: The first silicone one is designed for gum massaging for babies who do not yet have their teethT The second silicone one...