35% Plastic, 35% Metal, 30% Polyester Imported Snuggly seat pampers baby with soft, plush fabrics Includes cushioned foot pillow, side supports & magical unicorn headrest that is removable as baby grows Toy bar with butterfly & unicorn plush toys is...

Transform your baby's nursery with our 'Born to be Wild' Cot Mobile. This adorable and enchanting mobile features a menagerie of wild animals, providing visual and auditory stimulation for your little one. Crafted with love and attention to detail, this...

Put baby on the fast track to laughter and learning! The Bright Starts Lights & Colors Driver drives baby to discover numbers, opposites, sing songs and more! When baby turns the steering wheel, the odometer moves and the turn signals...

Discover the Grateful Garden Activity Cube Toy, a world of fun and learning for your little one. This interactive and engaging cube is designed to stimulate your child's imagination and cognitive development through a variety of sensory activities. With vibrant...

Discover endless fun and learning with the Grateful Garden Interactive Activity Book. Packed with engaging puzzles, coloring pages, and brain-boosting activities, this book will keep kids entertained while nurturing their cognitive skills. Ideal for children of all ages, this interactive...

Who said dinosaurs can’t have a soft side? Our supersoft Dinosaur proves that this roarsome creature can be cuddly and loveable too. Why we love it Suitable for newborns Makes a lovely gift Ultra-soft faux fur – soft and gentle...

Our Swan Soft Toy will take pride of place in your child's collection. Made with super soft jersey fabric and faux fur detailing, it looks incredible and feels just as soft which is perfect for cuddles at bedtime. The small...

The perfect companion for baby Superhero Pow is the perfect super bear companion for baby, with fabric cape, superhero mask and fur paws. Features Fabric Cape Textured Fabric Superstar belt buckle Age Suitability: 0m+ From birth Dimensions: H 37 x...

Pop is our superhero bunny soft toy. This hanging travel version is ideal for hooking up in the car or pushchair to keep baby entertained on long journeys. Features Suitable from birth Comes with two attaching link rings to hook...

Made of natural rubber and food-grade dye Light: The dark and contrasting spots all over Sophie la girafe’s body provide visual stimulation and make her easily recognizable to baby. She soon becomes a familiar and reassuring object. Hearing: Her squeaker...

One of the most magical creatures imaginable, our mermaid lives up to her reputation! Full of hidden interactive features, noises and textures, she’ll capture your little one’s attention – and keep it! Why we love it Play with her at...

Transform their daily travels into a real-life adventure, with the help of a few friendly safari animals! Attach to their pushchair or carrycot, so they can explore their crinkly textures, hidden squeaker and jingle sounds while you’re out and about....

Our hanging bird activity toy is a soft toy that comes with several interactive features and doubles as a baby’s rattle. .Item Reference:#59848192

Nuby’s super soft silicone stacking rings are perfect for little hands to hold. Stack them up to create your own little tower. Helping develop hand-eye co-ordination, these 6 different size and colour rings will become your little ones favourite stacking...

Even though this shape sorter’s beautiful colours alone would be enough for any parent to want it in their living room, the silicone shapes are also a real treat for your little one. They can gnaw away on them, and...

PIRAL PRAM TOY – Your little explorer will love our Animal Adventures Activity Spiral, the perfect pram accessory. SENSORY TOYS - The soft padded spiral has a variety of sensory elements, including a squeaking koala, rattling parrot, and a transparent...

The Nuby Splash n’ Catch Bathtime Fishing set teaches coordination, development, and enjoyment. This toy is designed with your baby in mind. With colorful characters, they help to make bath time more fun. Plus, this set also helps to develop...

Ingenuity's first-ever all-in-one to enter the world of play is Tummy-to-Toes 6-in-1 Milestones Center! This multi-tasker has 6 different milestone-based activities for baby to big kid! Fun starts on day 1 with the the floor gym, which encourages reaching and...