A sensory water mat provides your baby with great fun and effective workout. Your little one can change its position to see colourful shapes moving in water. Thanks to this, it can learn to keep its balance and practice moving....

Zen the Zebra and Cal the Caterpillar are having a blast on their playground and your little one’s invited! From shape sorting to imaginary play this sensory toy offers endless ways to play discover and explore. When they’re not busy...

Help your little one sleep soundly with the #1 Baby Einstein Sea Dreams Soother Crib Toy*, our best-selling crib soother with thousands of 5-star reviews. A new parent “must have”, this ocean-themed soother has been soothing babies for over 10...

35% Plastic, 35% Metal, 30% Polyester Imported Snuggly seat pampers baby with soft, plush fabrics Includes cushioned foot pillow, side supports & magical unicorn headrest that is removable as baby grows Toy bar with butterfly & unicorn plush toys is...

The Mamas & Papas Born to be Wild Cot Musical Mobile features five cute 3D animal friends, including zebra, lion, elephant, cheetah and giraffe. With the gentle safari print, wilderness-inspired shades of sage green, sand and dark pink, and the...

The complete play, chill and entertainment area! From the supersoft faux fur base – padded for extra comfort – they can relax; be entertained by hanging safari characters; practice some Tummy Time or soothe themselves with the textured teether. Why...

Our Wish Upon a Cloud Playmat and Gym has a luxuriously soft faux-fur base, with gym arches and 4 hanging toys to stimulate and engage baby, encouraging them to reach out and grab. A baby's life is full of firsts,...

The MamaRoo Multi-Motion Baby Swing features multiple motions inspired by how parents and caregivers bounce and sway. The MamaRoo will become part of your family's support system to keep the baby happy, even when they can't be in your arms....

Clean gums are one of the conditions for having healthy teeth. The best solution is the first tooth brush – a special overlay on the parent’s finger. The product has delicate protrusions on one side and a soft material brush...

This original Babyono teether has been designed with needs of the youngest children in mind. Its shape provides a comfortable grip for little baby hands. It soothes teething pain since the elastic material with an uneven structure perfectly massages baby’s...

Avent Philips Ultra Air Night Pacifier Soothe your baby with the comfort of the air. The Philips Avent ultra air pacifier features extra-large holes to keep your baby's skin dry. Designed to mimic the feel of mothers breasts. Features: Free...

A cloud-shaped flat cuddly toy stimulates development of the child’s senses through play. This cuddle-me crinkle toy is made of soft cotton with a crinkly filling. This flat cuddly toy helps practice coordination of various senses. Supports the baby’s cognitive...

First cuddly toys prove powerful – they are sorrow and secret confidants, and with time can turn into the best friends.The dog toy is a perfect soft companion for early plays and sleeps. Your little one can easily grab the...

The world is at baby’s feet with the Ingenuity™ Step & Sprout™ 3-in-1 Activity Walker. Little ones ages 6-24 months can get moving and explore nature-themed activities in 3 different modes that grow with baby. Activity Walker mode supports baby’s...

Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range embraces super soft faux fur for a luxury feel that's perfect for...

2 speeds of bounce mimic your natural movements bounce timer provides 30 minutes of continuous bouncing motions premium fabrics help keep baby cozy hands free bounce, 12 melodies, 3 nature sounds & white noice, mesh fabric, removable cushioned bolster &...

The highest UV protection for your baby, from harsh UV rays, wind and sand The Babymoov anti-UV tent is very easy to set up thanks to its pop-up system. It includes 3 tent pegs to secure into the ground. The...

Meet the iconic pacifier that BIBS was built on - a timeless favorite bringing comfort and joy to babies for over 40 years. Highlights• Available in three different nipple shapes to help your baby find their perfect fit• Features a...

No more lost or dropped soothers Easy to attach soother For soothers with handle Clips easily to clothes 100% silicone beads

Introducing our World Small Beanie Soft Toy - Archie Elephant! This adorable and cuddly companion is the perfect gift to greet your little one to the world. Crafted with love and care, Archie Elephant is designed to provide comfort and...

Delight and entertain your little monkey with the Zoo Friends Bouncing Activity Saucer. Give them hours of developmental fun with 360 degree seat spin, a unique rocking base, 10+ activities and a variety of colors and textures. A host of...

The compact comfort electric swing by Badabulle - for use from birth! 5 swing speeds Programmable timer: 8, 15 or 30 minutes 12 tunes with volume control Folds away for easy carrying and compact storage Soft and snug newborn cushioned...

Babyono gel-filled teether was designed with the little ones’ needs in mind. The shape and exceptionally light weight ensure a comfortable grip for the little hands. Chewing on the teether alleviates gum pain and itching, and also helps babies in...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...