Baby Toys

A sensory water mat provides your baby with great fun and effective workout. Your little one can change its position to see colourful shapes moving in water. Thanks to this, it can learn to keep its balance and practise moving....

Transform your baby's nursery with our 'Born to be Wild' Cot Mobile. This adorable and enchanting mobile features a menagerie of wild animals, providing visual and auditory stimulation for your little one. Crafted with love and attention to detail, this...

Zen the Zebra and Cal the Caterpillar are having a blast on their playground and your little one’s invited! From shape sorting to imaginary play this sensory toy offers endless ways to play discover and explore. When they’re not busy...

35% Plastic, 35% Metal, 30% Polyester Imported Snuggly seat pampers baby with soft, plush fabrics Includes cushioned foot pillow, side supports & magical unicorn headrest that is removable as baby grows Toy bar with butterfly & unicorn plush toys is...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best friend. And because its suitable to be used from birth, it'll be by their side...

The Baby Einstein Sea Dreams Soother Crib Toy features soothing melodies and gentle lights, designed to create a calming environment for babies. It can be mounted to the crib, providing comfort for the little one with its relaxing nature sounds...

The Musical Mix ‘N Roll 4-in-1 Activity Walker from Baby Einstein is a playtime remix that encourages self-expression. This infant activity center grows with your baby from sit to stand to dance and discover! Each of the 4 modes of...

The Mamas & Papas Born to be Wild Cot Musical Mobile features five cute 3D animal friends, including zebra, lion, elephant, cheetah and giraffe. With the gentle safari print, wilderness-inspired shades of sage green, sand and dark pink, and the...

Clean gums are one of the conditions for having healthy teeth. The best solution is the first tooth brush – a special overlay on the parent’s finger. The product has delicate protrusions on one side and a soft material brush...

Avent Philips Ultra Air Night Pacifier Soothe your baby with the comfort of the air. The Philips Avent ultra air pacifier features extra-large holes to keep your baby's skin dry. Designed to mimic the feel of mothers breasts. Features: Free...

TINY YOGA COLLECTION – designed for the littlest fitness enthusiasts. Who is it for? This collection is designed for parents who want to encourage their children to be active and develop their body-mind balance from an early age. How to...

A cloud-shaped flat cuddly toy stimulates development of the child’s senses through play. This cuddle-me crinkle toy is made of soft cotton with a crinkly filling. This flat cuddly toy helps practice coordination of various senses. Supports the baby’s cognitive...

Colorful images, protruding elements and various fabrics help the little reader inspire imagination and encourage it to play. This toy supports the visual, auditory and motor coordination of your baby. Safe materials and high quality of manufacture make the book...

The world is at baby’s feet with the Ingenuity™ Step & Sprout™ 3-in-1 Activity Walker. Little ones ages 6-24 months can get moving and explore nature-themed activities in 3 different modes that grow with baby. Activity Walker mode supports baby’s...

Ignite baby's curiosity with Baby Einstein Connectables Add & Stack Magnetic Activity Blocks, a 6-piece set of STEAM inspired, multi sensory, large 3-inch building blocks and attachments that engage babies and toddlers in creative floor or table play. Each piece...

Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range embraces super soft faux fur for a luxury feel that's perfect for...

Meet the iconic pacifier that BIBS was built on - a timeless favorite bringing comfort and joy to babies for over 40 years. Highlights• Available in three different nipple shapes to help your baby find their perfect fit• Features a...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...