Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best friend. And because its suitable to be used from birth, it'll be by their side...

Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range embraces super soft faux fur for a luxury feel that's perfect for...

Reassuringly soft and playful first friends. Introduce your little one to their new favorite friends. Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love....

Reassuringly soft and playful first friends. Introduce your little one to their new favourite friends. Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love....

The Wish Upon A Cloud Tummy Time Roll is perfect for encouraging baby to move their head. And with lots of fun features to explore, they'll love doing their Tummy Time exercises. A baby's life is full of firsts, and...

Mamas & Papas Soft Toy - Reindeer Beanie Adorable mini reindeer soft toy. A signature character of Mamas & Papas Christmas campaigns, this loveable soft toy is filled with beans and has super soft fur for excellent snuggling. Small size...

Sophia is all dressed up in her faux fur gilet and floral skirt, ready to play with her new best friend – could that be your little one? And don’t panic if she goes AWOL - with a ‘return me’...

Ultra-plush Sylvi toy is the perfect pal for growing with baby & soothing through the years with heartbeat sounds, vibrations, lights & nature-themed lullabies; Pulsing lights on Sylvi’s tummy help to entertain & engage 2 modes of play: continuous mode...

If you're looking for a present for a little one, our Pink Forever Treasured Bunny Soft Toy is the perfect companion in those early years. Made with super soft fabrics, it's incredibly soft and gentle against baby's sensitive skin, while...

Our teddy bear comforter will be by their side from day one. Crafted from super-soft faux fur, this little bear is holding onto a soft comfort blanket, with jersey cotton and ribbon detailing around the edge.

Fabrics made of bamboo fibres are extremely soft and delicate, and are often comparable to silk. Bamboo is a plant valued for its health and skin soothing properties. It is a renewable, environmentally friendly raw material. It grows very quickly,...

Your little one will love taking this fluffy teddy bear toy out and about with them. With a ribbon loop that hangs from their pram or car seat, it's crafted from super-soft faux fur and will keep them occupied whilst...

The bold blues and crisp whites of current nautical trends inspire this ocean themed collection. Taking inspiration from the bold blues and crisps whites of current nautical trends, our new Mamas & Papas Sail Away With Me nursery collection brings...

Spot their new best friend Geoffrey Giraffe! With its ultra-soft faux fur and signature spotty pattern this gentle giant is easy to love. Why we love it Cuddle-friendly faux fur coat with signature spots Suitable for newborns, so can be...

Introducing Our Welcome to the World Soft Toy - Lamb Beanie: The Perfect Cuddly Companion for Your Newborn! Crafted with Love, this Adorable Lamb Beanie is a Thoughtful Gift for Babies. Soft, Safe, and Delightfully Huggable, it's the Ideal Way...

Introducing our World Small Beanie Soft Toy - Archie Elephant! This adorable and cuddly companion is the perfect gift to greet your little one to the world. Crafted with love and care, Archie Elephant is designed to provide comfort and...

This musical travel buddy will have your little one quacking a smile! She’s hiding a bell inside her, so she’ll jingle when she’s shaken. Attach to their pushchair or carrycot so she doesn’t fly away! Why we love it Keeps...

Our Elephant Activity Rug was designed to support Tummy Time exercises. Tummy Time is great for helping babies strengthen their neck muscles and the unique shape of the rug helps support their head, arms and shoulders. Includes A Grabber Toy...