A sensory water mat provides your baby with great fun and effective workout. Your little one can change its position to see colourful shapes moving in water. Thanks to this, it can learn to keep its balance and practise moving....

Zen the Zebra and Cal the Caterpillar are having a blast on their playground and your little one’s invited! From shape sorting to imaginary play this sensory toy offers endless ways to play discover and explore. When they’re not busy...

35% Plastic, 35% Metal, 30% Polyester Imported Snuggly seat pampers baby with soft, plush fabrics Includes cushioned foot pillow, side supports & magical unicorn headrest that is removable as baby grows Toy bar with butterfly & unicorn plush toys is...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best friend. And because its suitable to be used from birth, it'll be by their side...

The Baby Einstein Sea Dreams Soother Crib Toy features soothing melodies and gentle lights, designed to create a calming environment for babies. It can be mounted to the crib, providing comfort for the little one with its relaxing nature sounds...

Avent Philips Ultra Air Night Pacifier Soothe your baby with the comfort of the air. The Philips Avent ultra air pacifier features extra-large holes to keep your baby's skin dry. Designed to mimic the feel of mothers breasts. Features: Free...

Our teddy bear comforter will be by their side from day one. Crafted from super-soft faux fur, this little bear is holding onto a soft comfort blanket, with jersey cotton and ribbon detailing around the edge.

A cloud-shaped flat cuddly toy stimulates development of the child’s senses through play. This cuddle-me crinkle toy is made of soft cotton with a crinkly filling. This flat cuddly toy helps practice coordination of various senses. Supports the baby’s cognitive...

Colorful images, protruding elements and various fabrics help the little reader inspire imagination and encourage it to play. This toy supports the visual, auditory and motor coordination of your baby. Safe materials and high quality of manufacture make the book...

The world is at baby’s feet with the Ingenuity™ Step & Sprout™ 3-in-1 Activity Walker. Little ones ages 6-24 months can get moving and explore nature-themed activities in 3 different modes that grow with baby. Activity Walker mode supports baby’s...

Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range embraces super soft faux fur for a luxury feel that's perfect for...

Your little one will love sharing playtime with our bunny soft toy. Crafted from super-soft faux fur, it can be used from birth - so it'll be by their side from day one.

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...

Philips Avent Ultra Air - dummies for sensitive skin Philips Avent Ultra Air dummies are made of one of the worlds biggest dummy producers. These dummies are perfect for your child’s sensitive skin, it allows the skin to breathe. It’s...

Baby Ono brushes gently remove food debris from baby’s teeth and gums Adapted for massaging the gums Especially useful during the period of the appearance of the first teeth Made from durable and safe materials *do not contain bisphenol (BPA...

The Silicone Nibbler is the perfect help for your little one to get acquainted to solid foods in a safe manner. They can safely chew on the silicone and can learn new flavors and textures without any choking risks. Perfect...

Introducing our World Small Beanie Soft Toy - Archie Elephant! This adorable and cuddly companion is the perfect gift to greet your little one to the world. Crafted with love and care, Archie Elephant is designed to provide comfort and...

The Wish Upon A Cloud Tummy Time Roll is perfect for encouraging baby to move their head. And with lots of fun features to explore, they'll love doing their Tummy Time exercises. A baby's life is full of firsts, and...