Ultra-plush Sylvi toy is the perfect pal for growing with baby & soothing through the years with heartbeat sounds, vibrations, lights & nature-themed lullabies; Pulsing lights on Sylvi’s tummy help to entertain & engage 2 modes of play: continuous mode...

Reassuring owl is here to help create a healthy bedtime routine. With her soothing sounds - choose between 2 different melodies and 2 nature sounds – she’ll create a relaxing bedtime environment. And with her gently glowing tummy, she’s the...

Introduce your little one to our bunny beanie toy. Crafted from super-soft faux fur, your little one will love snuggling up with their new best friend. And because its suitable to be used from birth, it'll be by their side...

Mamas & Papas Soft Toy - Reindeer Beanie Adorable mini reindeer soft toy. A signature character of Mamas & Papas Christmas campaigns, this loveable soft toy is filled with beans and has super soft fur for excellent snuggling. Small size...

Larry the Lamb has the most luxuriously soft faux fur – he’s seriously raising the baa when it comes to cuddly friends! Safe from birth, so he’s guaranteed to be their new best friend from day one. Why we love...

Introducing our 'Welcome to the World Comforter - Duck': the perfect blend of comfort and cuteness for your precious little one. Crafted with love, this soft and snuggly duck-themed comforter is designed to provide warmth and security to your baby....

Our Swan Soft Toy will take pride of place in your child's collection. Made with super soft jersey fabric and faux fur detailing, it looks incredible and feels just as soft which is perfect for cuddles at bedtime. The small...

Your little one will love sharing playtime with our pink bunny soft toy. Crafted from super-soft faux fur, it can be used from birth - so it'll be by their side from day one.