The Touch & Music plush toy is now luminous! This interactive Sophie la girafe Touch and Music II plush toy is perfect for moments of sharing and bonding between parents and baby. Simply touch the two sensory sensors on Sophie's...

A 360° double-sided activity board for even more playability! It offers several play positions: flat on the stomach, sitting, crawling... A real innovation! Once turned over, thanks to its soft ball and its handles, the tray becomes a space of...

The Pipes Madness bath play set with the Sohie the Giraffe maracas rattle is an ideal gift for children from 10 months! With crazy pipes , bath time will be a moment of relaxation and awakening . Baby tinkers in...

Designed with parenthood in mind.™ Ingenuity™ designed the Boutique Series Swing 'n Go Portable Swing™ with premium, luxurious fabrics that are as comfy-cozy as they are practical. Remarkably soft fabrics pamper baby in luxurious softness with an added bolster and...

Ingenuity™ especially designed the SimpleComfort Cradling Swing™ to make mom’s day more simple and convenient, without breaking the bank! This innovative oversized seat with adjustable recline rotates 180 degrees to keep baby in better view of mom, and baby can...

The pyramid and super cute Nally the owl come with a faux wood stand and 4 colorful, lightweight, BPA-free multi-textured rings that are easy for baby to hold and stack.Stacking the pyramid is a great way to help babies develop...

Sunny days are here with the Chance of Smiles Silicone Teether from Bright Starts! Babies are drawn to the bright gradient colors and playful shapes of these weather-inspired toys, while parents will love the BPA free, non-toxic silicone material. Silicone...

Take a walk on the wild side with the Giggling Safari Walker. Baby will forge his own path with laughter as he kicks, pushes and steps around the house like a true explorer. He’ll monkey around with the bright and...

Your Wild One Has Places To Go! As Your Baby Zigs And Zags Around The House In This Fun Walker From Bright Starts, You Can Cheer From The Sidelines. It Is Safety Enhanced With Rubber Feet That “Brake” And Gives...

A touch-sensitive drum toy that produces different sounds with every tap, offering an engaging musical experience that enhances rhythm and coordination skills.

An engaging peg toy with vibrant colors and a fun popping mechanism, perfect for developing fine motor skills and hand-eye coordination in toddlers.

Keeping your child comforted is among the top goals of parents, especially in baby's first year. The ity by Ingenuity Cool Bite Water Teether Daisy massages emerging teeth and sore gums. This BPA-free teether is safe for baby to self-soothe...

DREAM TEAM – well-suited C MORE team companions love to play the ball together. Team members:CONNOR the Penguin is a leader known for great personality despite his small size, usually keeps order with a characteristic buzz.ANDY the Elephant is the...

The original Babyono rattle has been designed with the needs of the youngest ones in mind. Its shape provides a comfortable grip for small babies’ hands and at the same time it is of the appropriate size, allowing the child...

Bring a touch of Safari fun with the playful wilderness-inspired Born to Be Wild Capella bouncer. A padded seat, safety harness and head-hugging pillow for extra support around their head and neck, offers you somewhere safe and secure to seat...

Spark little imaginations with our Babyplay range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colourful contrasts, playful sounds, and tactile fabrics excite and...

Spark little imaginations with our Babyplay range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colourful contrasts, playful sounds, and tactile fabrics excite and...

Wrap your little one's stroller or car seat in fun with our Welcome to the World Spiral Activity Toy! This twisty, colorful spiral wraps easily around handles and bars, keeping tiny hands busy with crinkly textures, gentle rattles, and adorable...

This musical travel buddy will have your little one quacking a smile! She’s hiding a bell inside her, so she’ll jingle when she’s shaken. Attach to their pushchair or carrycot so she doesn’t fly away! Why we love it Keeps...

This cheeky monkey has gathered his pals together, ready to bring out baby’s wild side! With their hidden sounds and different textures they’re ready for some roar-some fun. But these friendly creatures have a gentle side too – they’re made...

Musical mobile with delicate hanging strawberries. Lullabies for a calming nursery environment. Why we love it The beautiful hand-crafted appearance. Good to know Plays lullabies to soothe your little one. Match it up Co-ordinate your nursery with the strawberries and...

Spot their new best friend Geoffrey Giraffe! With its ultra-soft faux fur and signature spotty pattern this gentle giant is easy to love. Why we love it Cuddle-friendly faux fur coat with signature spots Suitable for newborns, so can be...

Nuby’s Multi-comfort Teether is ideal for tender-gummed teething babies. The Multi-comfort Teether features soft and hard surfaces that ease soreness for all teething stages. The teether’s soft silicone bristles soothe and massage sore gums, while the textured surfaces stimulate baby’s...

Wee ones will love Nuby's Natural Teethers for their adorable characters and soothing capabilities. Silicone and wood are an ideal teething combination; the soft silicone comforts gums while the harder wood gently assists in the emergence of new teeth. Nuby’s...