Put baby on the fast track to laughter and learning! The Bright Starts Lights & Colors Driver drives baby to discover numbers, opposites, sing songs and more! When baby turns the steering wheel, the odometer moves and the turn signals...

Add more jingles to mealtime, road trips or stay-in-place playtime with the Rattle & Jingle Trio from Baby Einstein. With suction cup feet, these music shaker pals stick to flat surfaces like tables and high chair trays. Each friendly face...

Light up baby’s sensory discovery during tummy time or seated play with the Baby Einstein Glow & Discover Light Bar Activity Station. This compact, multisensory toy features 3 modes of learning and engagement and delights baby as they explore music,...

Discover the Grateful Garden Activity Cube Toy, a world of fun and learning for your little one. This interactive and engaging cube is designed to stimulate your child's imagination and cognitive development through a variety of sensory activities. With vibrant...

With the awakening roller featuring the famous Sophie la girafe accompanied by her friends, baby will make many discoveries.The Rollin' activity game has many sound and tactile activities that will awaken baby's curiosity and senses. A multifunctional toy: mirror, sound...

With the vibrating and sounding ball Sophie la Girafe baby will wake up in the company of Sophie la Girafe and Lazare the cat. Fun! When you pull on Lazare's ball of wool, it comes back into his paws and...

Sleep N Play Center 3 - the all-rounder from birth with height-adjustable lying surface and changing table. This 7-part travel cot is easy to assemble, move around thanks to integrated casters and fold down, making it perfect for your every...

Nate™ the bear makes the cutest and coziest play mate with the Ingenuity™ Cozy Prop™ 4-in-1 Sit Up & Prop Activity Mat. Nate’s plush arms keep baby supported for trying out seated play in a secure space while building up...

Mini-me fun is calling with the Bright Starts Elephone Musical Toy Phone; includes lights and 20+ sounds and melodies for endless entertainment, and baby will feel just like mom & dad! Press the app icon buttons to hear playful phone-inspired...

All aboard the Pop & Roll Safari Bus Ball Play Toy! Drop, pop, roll, and chase your way through playtime with this jungle-themed Bright Starts ball play toy. Baby won’t stop giggling with so many ways to play and places...

Leave no toy behind with the Soothers & Shakers gift set from Bright Starts! Stash on-the-go favorites wherever you need them most. With this 5-piece gift set, you'll get a whole bundle of goodies to soothe and entertain your child...

DescriptionBaby will have a whale of a time with the lights, sounds, ball popping, and chasing fun of the Silly Spout Whale Popper™! Bright Starts™ added a new must-have to their Having a Ball™ Collection that will encourage gross motor...

DescriptionRoll, explore, and learn with the Baby Einstein Chase & Tap Earl Interactive Crawling Toy. This 2-in-1 roll along toy supports baby’s visual and gross motor skills during crawling or seated play. 2 positions: Raise the stand to transform Earl...

From the #1 Manufacturer of Play Gyms *, the Baby Einstein Zen’s Activity Milestones Plush Gym supports baby’s first year of development through multisensory play and included play guide for parent. With bright colors, textures, and multiple sensory features, baby...

Watch them build strength in their neck and shoulder muscles, at the same time as having a little fun! They can take a peek in the mirror as they’re busy practicing their new skills; discover exciting noises and textures- crinkles,...

The structure of the teething bit allows to apply soothing gel and administer it to the child when the first teeth appear. They are made of silicone and Bisphenol A-free material.

The possibility of cooling it in the refrigerator or adding an additional gel helps your baby to soothe themselves while their first teeth are coming through. A flexible and soft material with different textures gently massages your baby's gums. Features...

Discover the Grateful Garden Activity Toy Lion Grabber – a whimsical, sensory delight for your little one. This charming lion-themed toy engages curious minds with its playful textures, colors, and delightful crinkle sounds. Designed to stimulate sensory exploration and encourage...

Baby's tiniest touch of a bright colored key will kick off a one-of-a-kind symphony with the Magic Touch Xylophone. Made of wood, this twist on a classic toy plays real music with innovative Magic Touch technology. Two modes of play...

Educate and entertain little ones with color changing bath water Includes 40 colorful bath bombs for kids Can be used on their own or with Color Buddies™ toy dispensers (sold separately) Nontoxic, non-staining, and easy to clean Bath bombs contain...

Delight little eyes and engage little hands with the ExerSaucer® Playful Pastures Bouncing Activity Saucer. Give them hours of developmental fun with 360 degree seat spin, a unique rocking base and a variety of colors and textures. A flip book,...

The Safari Friends Jumping Activity Center will give your little one hours of developmental fun with 360 degree seat spin, 15+ activities, lights, sounds and nature inspired colors and patterns. Lights and animal sounds will take your baby on a...

My first gift. Made with love. This beautifully presented gift set features, an original Sophie la girafe® and a soft maracas rattle which develops the babys senses with sound, colour, texture and shape.The Original Sophie la girafe® is loved by...

Make playtime a sweet safari of activity with the Wild Wiggles Activity Gym from Bright Starts. Your king or queen of the jungle will love to kick, lay and play on this tummy time mat! With a new, space-saving FoldAway...